Wednesday 26th January 2011 by C. Freeman
Year 10 students visited the Laura Ashley shop in Kettering as part of their design course. They were shown around by the shop manager, Ms Clementine Anstey, and spent time looking at fabrics, wallpapers and the overall corporate style of the brand, that started as a cottage industry in the 1950s.
The students, who are working towards a combined Art and Design OCR qualification, chose one of three topics and produced a folder of ideas. Lauren Smith said: ‘I had a design brief to produce wallpaper, a cushion or lighting fixture in a Laura Ashley style. The manageress liked the idea that we had been looking at the shop
and said most of their patterns are very floral and feminine.'
DT teacher Mr Barrett said: ‘Ms Anstey kindly showed us around and explained that if they have a successful design then it will appear on more and more things, like cups, crockery and clothes. How well it sells depends on how much the company use it. The students really enjoyed the trip and they will use the wallpaper samples from Laura Ashley as a starting point for further design work.’