Wednesday 30th June 2010 by C. Freeman
Students on the Creative and Media diploma course have visited a local manufacturer and Corby Fire Station as part of a marketing project they are working on.
They are devising a recruitment campaign for the Northants Fire and Rescue Service aimed at attracting applications from ethnic minorities and women.
The Year 10 students first got a chance to look around the premises of AGI Amaray, who manufacture millions of plastic DVD, games and Blu-ray boxes for companies like Sony, X-box and Disney. The students saw their automated manufacturing process and talked to their professionals about their marketing strategy. The company has developed a red tag security system to make the products theft and tamper-proof. The students were very impressed by the robots on the production line.
Charlotte Humphries said: 'They gave us a presentation about the business and advertising, I liked watching all the machines at work. The robots did the simple tasks and the mechanics did more technical stuff alongside the machines.'
Looking at the product range at AGI Amaray.
Local marketing expert Alastair Campbell then came in to talk to the students. Miss Cockroft said: 'He spoke about different ways of marketing. They are trying to get as much information about how to market something so they can then come up with their own ideas for this campaign.'
Finally the students toured Corby Fire Station where they got to see the fire tenders and a training exercise. Miss Cockroft said: 'It was an excellent opportunity for the students to see behind the scenes at a fire station and also to talk to some of the fire-fighters to understand more of their role. They will now combine what they have learned from these three activities to come up with an effective marketing strategy that they will present to Sian Butler of Northants Fire and Rescue later this term.'