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Clothes Show Live - Report by Megan Brown

Clothes Show Live - Report by Megan Brown
Clothes Show Live - Report by Megan Brown
Clothes Show Live - Report by Megan Brown
Clothes Show Live - Report by Megan Brown
Tuesday 16th December 2014 by C. Freeman

The Clothes Show Live is an annual fashion and beauty event, held every December at the NEC in Birmingham. The venue itself is like a massive blank canvas for exhibitions, that holds various events regularly. The ticket (which was around £25), includes entry to the show, held in the Alcatel One Touch Fashion Theatre, as well as access to the deals exhibitors held.

The show itself was based on New York, which is a theme that could have been taken in many directions. Each scene was a different depiction of life in the state, which is known as a fashion capital of the world.

The show opened on a shopping scene, displaying a handful of female models dressed in smart casual attire, bags in hand. My favourite ensemble of this first section was a red suit, that was particularly unique, as the bright colour made a usually androgynous garment playful. It felt luxe; embodying leisure in NY. I can see this becoming a trend in spring next year - typically male clothing becoming female staples.

I also recall one of my favourite scenes being the Coney Island fairground section, that was so upbeat, as models and dancers performed on the runway to Taylor Swift’s ‘Shake It Off’. The fashion was fun, with males wearing silver mesh crop tops (metallic pieces are set to be very fashionable) and females in matching tops and shorts - almost like a uniform. In terms of trends, I predict this to be incorporated next summer, so co-ords will resurface. Although this isn’t necessarily a new trend for women, but for men it is completely out of the ordinary - crop tops. Whether it will be embraced or hated, we are yet to discover, but it was seen a couple of times in the Coney Island and dance scenes, so it is a possibility.

All-white was also prominent on the catwalk, with a powerful scene based on central park. A blonde female model walked the runway, with two male models (Osh Mackenzie and Freddy Bradshaw) and one male dancer (Paris Jones) following, carrying her ice queen-esque train. This whole section was white, which is certainly going to surface as a trend for SS15, already embraced by the likes of Kim Kardashian. Everything looked so minimalistic and polished, that I can see this being a very favourable trend; minimalism is always chic anyway.

Another scene was based on corporate New York life, something the city is famous for. A host of male models and dancers, wearing matching suits, danced robotically, in front of a background that projected ‘Wall St’. One Republic’s song ‘Love Runs Out’ was very apt for this, being a very powerful song that fitted perfectly with the aspect of competition in the workplace. I predict that the monochrome trend will continue into next year because of this, as the male models’ wore black, white and grey suits. Their women accomplices displayed nude leather skirts and navy polo necks - perhaps indicating texture clashes are going to carry on into 2015 too.

Finally, my absolute favourite runway scene was the Hamptons part. The Hamptons, being a luxury summer real estate area, embodied swimwear. The garments were brightly coloured and patterned, as Calvin Harris’ ‘Waves’ was the song of choice, which was rather apt. The atmosphere was calm, reflecting the relaxation theme in the Hamptons. I predict that the clashing prints and colours will be a major trend in swimwear come next summer.

To conclude, the Clothes Show Live was an incredible experience. I enjoyed myself thoroughly at the show, looking at garments that included high street, designer and graduate collections, for trend forecasting and personal style, that I can use in future textiles projects. It was a brilliant fashion show, that was well planned in all areas, and an event I’ll certainly attend next year.

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