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Young Enterprise team sell at trade fair

Young Enterprise team sell at trade fair
The team with their trade stand.
Young Enterprise team sell at trade fair
A selection of charm bracelets.
Young Enterprise team sell at trade fair
Friendship bracelets.
Young Enterprise team sell at trade fair
Handmade fabric bracelets.
Thursday 28th November 2013 by C. Freeman

Our Sixth Formers have attended their first trade fair where they have been selling jewellery in time for Christmas. The team, ‘Naked No More’, are producing jewellery as part of the Young Enterprise strand of the IEC. Mr Jones is one of their mentors and he accompanied them to their first trade fair at the Swansgate Centre in Wellingborough last weekend.

The team initially wanted to make onesies, but after discussion with Mr Jones who has had experience of the retail trade, they decided that there was more profit in jewellery. The team made charm and friendship bracelets, which they sold at the trade fair, alongside school teams from around the county who are also taking part in the Young Enterprise competition. They will compete in different categories including best product and best marketing campaign, with heats taking place at regional and national levels.

Mr Jones said: ‘How many women say they feel naked without their jewellery and so the name stuck and it is attention grabbing. It was a great start to ‘Naked No More’s business and I was very proud of the students. They not only conducted themselves very professionally but really started to rise to the challenge of making their business a success -getting a feel for securing sales on the shop floor (which is a real art); showing an awareness of how their product is presented and perceived by the public; and even just turning up bright and early to get a good stand after a long week of build-up and preparation.

'The morning will also no doubt have left them much to consider for forthcoming events -they have fairs coming up in Thrapston, Corby and Northampton over the next few weekends, and will no doubt approach each new event as an opportunity to build on what they’ve learnt in a bid to maximise their sales revenue.

'Experience of the trade fair also reiterated that to really achieve you have to fuel your imagination. The next big idea doesn’t come in balance sheets and stats and figures –that comes later when you analyse the impact of your product; but to make your product work, and stand out from the crowd takes real spark; a willingness to envisage and dream-up a brand, to look at a blank sheet and see the finished article.'

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